Presales information
»Creating high-quality product information for the entire product portfolio – specifically prepared for more and more target groups and markets, localized into all relevant target languages, and provided in ever shorter update cycles – that’s the task and the day-to-day business in marketing and product communication. Efficient information management helps meet both current and future requirements..«
Marco Hattemer, Senior Consultant
System landscape for presales and marketing
We know the complex, networked system landscape that is necessary for professional management of product data and presales information:
- Catalog systems and product information management systems (PIM)
- Master data management and master data management systems (MDM)
- Media management, media asset management (MAM), digital asset management (DAM)
- Adobe InDesign plugins for catalog creation from PIM systems
- Configurators, e-shops, and e-commerce in B2B and B2C environments
Talk to us about your specific tasks around selecting, introducing, or optimizing your IT systems and interfaces. Our comprehensive consulting is tailored to your wishes and needs in a modular way.
We advise you independently of manufacturers and solutions
- Create a system strategy: Which systems do you really need and how can they be embedded into your existing infrastructure?
- Requirements-driven system selection: Find the right provider and minimize your investment risks.
- Support during system introduction: We guide you methodically and quickly through the implementation and rollout phase and support you in project and change management.
- Optimize existing systems: Find hidden potentials and eliminate weak points in a targeted manner.
Detailed information on our approach can be found in the System Consulting section.
Content strategy and media concepts
An effective customer approach and communication require a variety of target-group-specific and coordinated output channels.
The success factors here include a rapid response to changing customer behavior, consistent digitization, and a shift away from traditional sales channels to a dynamic and personalized approach to target groups.
Integrating and interlocking all channels to create a comprehensive customer experience is becoming increasingly important: holistic strategies, concepts, and solutions are required here.
We increase the effectiveness of your customer communication:
- Develop a media concept: Find the right media mix and operate the right communication channels for your product portfolio.
- Create user stories and user journeys: make customers and their individual requirements and needs the center of your communication strategy.
- Conduct usability tests: test the effectiveness of your customer communications in the static or mobile usability lab.
Analysis and optimization of presales media
Whether your media is a classic print catalog or a digital information platform – a target group-oriented structure, consistency, and comprehensibility is crucial. In other words, it's the quality of the information that counts.
Within the scope of our analyses, we identify specific potential for improving your static and dynamic media and then, together with you, we initiate the necessary, appropriate measures for optimization and quality enhancement.
We increase your information quality:
- Analysis of information quality: Using our proven problem typology method, we find weak points and optimization potential in your static and dynamic media, such as your catalogs, data sheets, and websites.
- Creation of a rough concept and a detailed design: We standardize and structure your static and dynamic media and communication channels.
- Creation of maintenance style guidelines: Document all editorial rules for data maintenance in a comprehensive, understandable way in a central location.
You can find more detailed information on analyzing and optimizing your information quality in the Content Consulting section.
Providing high-quality presales information
Granular presales information places special demands on efficient information management. Without sustainable and high data quality, your concepts can easily come to nothing.
We support you in increasing your data quality and the in providing your presales information in a targeted way. In addition to selecting suitable structures, formats, and standards for your information, more than anything, a well-functioning change management and the automation of data exchange between participating systems both play a decisive role in practice.
We ensure the data quality of your presales information:
- Development of a media-neutral product structure as the foundation for efficient data maintenance, publication, and distribution of your presales information
- Definition and support in the implementation of interfaces, for example with enterprise resource planning (ERP) or product lifecycle management (PLM)
- Introduction of parametric (e.g., eCl@ss, GPC), industry-specific (e.g., ETIM, proficl@ss) and non-parametric classification systems (e.g., UNSPSC)
- Analysis, conception, and mapping for the provision of your data in electronic exchange formats, e.g., BMEcat, BIM, GAEB
- Sustainable improvement of data quality through definition and monitoring of key figures and key performance indicators.
Analysis and optimization of information processes
Efficient information management must also be built on a solid foundation in presales. This foundation is formed by optimized processes and workflows tailored to your requirements and goals.
Whether in the run-up to a system selection or accompanying the improvement of your information and data quality – the analysis and optimization of the associated process landscape and interfaces is an important success factor that is often underestimated
We provide consulting that is tailored to your individual wishes and needs:
- Information process analysis to determine the status quo
- Identification of optimization potentials and definition of measures for implementation
- Modeling and implementation of target processes, e.g., in BPMN 2.0
Further detailed information can be found in the Process Consulting section.